Should you be marketing digital information on the web, among the best ways to get folks to get your 'product' is to offer a motivation.
Very first of all don't start by discounting your price. Everyone out there can cut prices. The only real ones, who can do this constantly, are those with very deep pockets who can afford to lose while you go bankrupt. Stay away from discounting. Moreover, it is likely to "discount" your value to the customer/reader too. In case you have worked hard to build a picture or brand that stands for quality, you may want to discount (read: alienate, reduce, sully or besmirch) that hard-won reputation.
Start with incentives that not only add value to your readers, but demonstrate once again how well you can research, write, organize information and communicate with your targeted group. There are a variety of items you might want to consider when offering a motivation to the site guest, reader, and potential buyer to take you up on your offer. You can produce 'special reports, ' 'white papers, ' 'buyers' guides, ' 'short "how to" manuals; ' and e-books.
My favorite is the e-book. estrategias de marketing digital
You can produce a short e-book of lower than 50 pages, on any topic that is related or supportive of the primary topic of what you are trying to sell the reader. Take the time to arrange a set of the very most important hints, help, tips or secrets that they might want and need to help their own efforts. Checklist these hints, and then write a lttle bit about each one of these. Don't forget to include live links to other sources of information. If any of these other resources are also internet marketer links of yours, avoid put way too many in the e-book. It will eventually look like a blatant promotion and minimize the value of the e-book in the eyes of the outlook.
You can also produce special reports or call them 'white papers. ' Take a specific topic that the readers will be very interested in, conduct your own online and offline research (offline remains often called the library) then write a concise white paper of 50 pages or less that is now "proprietary" simply to you... if they want this special record, they can get it free when they purchase (or do what ever you want from them) or do what you are asking.
Let's say you wanted to market a "how to guide" on digital cameras. Take the time to do the research and put together a buyer's guide for cameras. If you spend the time online and visit a few bricks and mortar camera shops by yourself, you will have more than enough to provide your prospects with good information they can use. What better when compared to a customers guide to go with an e book how to use digital cameras?
Realize too that when you are communicating digitally with these new people, you should get them to agree (opt-in) to receive your e-newsletter or periodic emails with information they may need. One of the best ways to do this is to make what exactly they are buying from you the "continual e-book", a book that is consistently updated with new information by the author. An individual can't send them the very latest minus their permission and their email, right? Now you are building your list. Within the future, you possibly can make offers to them that might possess some equipment to go with their camera or other 'how to' instructions they may find useful, especially after buying and using your first e-book.
Your current ever-expanding emailing list is gold!
Make sure you always 'brand' your e-book or other digital object by ensuring that your name and contact information is on the cover and your back page with a live link to your web page, along with your business email address. Right now there is no need to put your logo or brand on each page. That will is visually just a little too much; it might smack of over campaign and put some readers off. But do make sure your e-book, handbook, guide or white papers comes with an attractive cover. Help to make it look like a real, physical book, using readily open source-available software applications that use templates to make includes for all of your digital information products.
People enjoy incentives that are immediately useful in their endeavors. If you will offer the one that is closely linked or supportive of the key purchase -- and you will give it to them for free as a thank you for buying your digital product -- you're a victor.